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Web Performance is a Journey, Not a Destination

Mehdi Daoudi

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Synthetic + RUM: Better Together

One of the misperceptions we deal with in some quarters of our market is that real-user measurement is the be-all and end-all of customer experience management. Sure, don’t you want to be looking at real users’ experience of your website rather than the “fake” users that “synthetic” monitoring implies? Won’t that provide the best, most accurate metrics?

The answer to that question is a bit nuanced. Yes, real user measurement does provide valuable insights on how your actual customers navigate and experience your web site and applications that no synthetic monitoring tool can match. But the journey to delivering amazing customer experiences usually starts with synthetic monitoring. Only synthetic monitoring can test your site—every component and dependency of your site—from every location and find performance problems before your actual customers are impacted. With the Internet infrastructure that supports websites more complex and distributed than ever—CDNs, external DNS services, APIs, third-party tags, etc.—this capability is more important than ever.

Our customers typically start with Catchpoint Synthetic Monitoring, then enhance and extend that with Real User Measurement. The two work hand-in-hand to improve your customers’ experience of your site, which enhances your brand and helps you grow revenue. For example, you can simulate step-by-step transactions on your site with Synthetic monitoring and test them again and again to ensure your site is working. You can use RUM to get a better understanding of how customers are interacting with your site, what paths they’re taking, so you know what transactions to test in Synthetic.

RUM and Synthetic work hand-in-hand to deliver a complete view of your customers’ experience of your site and applications. In our new eBook, Monitor All That Matters: How Synthetic + RUM Provide Comprehensive Web Performance Insight, we explore these two technologies in-depth, show how they’re complementary and examine how they can be used together as part of a comprehensive Web performance monitoring strategy.

You can download this free resource at the link below:

Monitor All That Matters: How Synthetic + RUM Provide Comprehensive Web Performance Insight

 

 

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Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.

Founded in 2008 by four DoubleClick / Google executives with a passion for speed, reliability and overall better online experiences, Catchpoint has now become the most innovative provider of web performance testing and monitoring solutions. We are a team with expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies and impacting the experience of millions of users. Catchpoint is funded by top-tier venture capital firm, Battery Ventures, which has invested in category leaders such as Akamai, Omniture (Adobe Systems), Optimizely, Tealium, BazaarVoice, Marketo and many more.